HYBE
The biggest. BTS, Seventeen, TXT, Enhypen, Le Sserafim, NewJeans. Everything goes through Weverse.
- Platform: Weverse Shop (shop.weverse.io) โ 100M+ cumulative users
- Artists: BTS, Seventeen, TXT, Enhypen, Le Sserafim, NewJeans, fromis_9
- Exclusive POBs, membership-exclusive merch, artist-designed collections
- Weverse integrates everything: community, shop, content, subscriptions
- International shipping supported. English, Korean, Japanese, Chinese
- Merch revenue surged 70% YoY in Q3 2025 to $121.4M
SM Entertainment
aespa, NCT (127, Dream, WayV), Red Velvet, EXO, SHINee, RIIZE. Migrated to Weverse in 2023.
- Artists now primarily through Weverse Shop + third-party retailers
- SMINI format โ NFC keychain albums, unique to SM
- Known for innovative album packaging formats
- Strong photocard market โ Karina (aespa) cards trade at premium
JYP Entertainment
Stray Kids, TWICE, ITZY, NMIXX. Their own dedicated shop.
- Platform: JYP Shop (en.thejypshop.com)
- SKZOO character merch line (Stray Kids) โ wildly popular
- Artist-specific POBs through their shop
- International shipping, organized by artist pages
YG Entertainment
BLACKPINK, TREASURE, BABYMONSTER.
- Platform: YG Select + artists also on Weverse
- BLACKPINK luxury collaborations (Chanel, Dior, Celine)
- Organized artist-specific sections
- Also available through Weverse
Where to buy (third-party)
- Ktown4u (ktown4u.com) โ world's largest K-pop online store. Albums, goods, POBs. Fast worldwide shipping
- COKODIVE (cokodive.com) โ wide selection, lightsticks, albums, merch
- SubK Shop (subkshop.com) โ US-based K-pop retailer
- CDJapan (cdjapan.co.jp) โ for Japanese edition albums and JP-exclusive POBs
- Tower Records โ Japanese editions with exclusive bonuses. Use a proxy service (Buyee, Neokyo) for international orders
- Tokyofishmarket โ access to Japanese K-pop releases and exclusive JP merchandise that's impossible to get internationally