Bearbrick Pepsi NEX Paramount Japan How To Train Your Dragon Hiccup Keychain 70%

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Bearbrick Pepsi NEX Paramount Japan How To Train Your Dragon Hiccup 70% | Tokyofishmarket The Pepsi NEX Paramount Japan How To Train Your Dragon Hiccup 70% is a 50mm keychain figure featuring Hiccup from How to Train Your Dragon , directed by Dean DeBlois and Chris Sanders. Released in April 2010 as part of a Pepsi NEX and Paramount Japan collaboration, this figure was one of 12 Bearbricks celebrating iconic Paramount films. Available randomly with the purchase of a 500ml Pepsi NEX bottle at Japanese convenience stores, the campaign promoted Pepsi NEX to fans.