Bearbrick Pepsi NEX Zozotown Tommy Hilfiger Keychain 70%

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Bearbrick Pepsi NEX Zozotown Tommy Hilfiger 70% | Tokyofishmarket The Pepsi NEX Zozotown Tommy Hilfiger 70% is a 50mm keychain figure featuring the preppy design of Tommy Hilfiger, an American fashion brand founded by Tommy Hilfiger. Released in July 2010 as part of a Pepsi NEX and Zozotown collaboration, this figure was one of six Bearbricks, each paired with a matching mobile screen cleaner. Available with the purchase of a 500ml Pepsi NEX bottle at Japanese convenience stores, the campaign promoted Pepsi NEX to fashion enthusiasts.