f/Azur Lane

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Side-scrolling shoot em up gacha game by Yostar. Launched May 2017. $170M+ revenue. Features anthropomorphized warships (shipgirls) from WWII. 500+ collectible shipgirl characters. Bullet hell gameplay with RPG elements. Extremely popular in Japan/China for waifu designs. Massive merchandise market: scale figures, wedding dress figures, dakimakura. Multiple anime adaptations. Crossover events with other franchises. Known for generous gacha rates. Strong doujin community.