f/BE@RBRICK

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BE@RBRICK is a collectible toy designed and produced by Japanese company Medicom Toy Incorporated since 2001. The name combines "bear" and "brick" due to its bear-shaped appearance and block-style construction inspired by LEGO minifigures. Available in standardized sizes: 50% (3.5cm), 70% (5cm), 100% (7cm), 200% (14.5cm), 400% (28cm), and 1000% (70cm). Each figure features a minimalist bear design with movable head and arms. Produced in limited series with blind box distribution for basic models. Known for high-profile collaborations with artists (KAWS, Takashi Murakami), fashion brands (Chanel, Dior, Nike), and pop culture franchises (Star Wars, Marvel). The 1000% size models can sell for thousands of dollars in secondary markets. Medicom releases new series regularly through worldwide distribution including flagship stores in Tokyo, specialty toy retailers, and art galleries. The brand has become a cornerstone of designer toy culture and urban collectibles.