Brand & Press
How to use our brand correctly and how to reach us for press.
Effective: March 27, 2026
Brand name
The brand name is Tokyofishmarket — one word, no spaces, no capital letters except at the start of a sentence.
Get the name right
Logo usage
Our primary wordmark is available in SVG. Additional variants are in development. Rules: don't stretch it, don't add effects, don't change the colors, don't combine it with other logos. Minimum size: 120px digital / 30mm print.
Color palette
Our color system is variable-based and supports light/dark modes. The full palette documentation is in development. Contact press@tokyofishmarket.com for current brand assets.
Press and media
For press inquiries, interviews, and media requests: press@tokyofishmarket.com. We aim to respond within 2 business days.
Permitted uses
- Editorial coverage and journalism
- Linking to the platform in articles or reviews
- Community-created content (fan sites, guides, videos)
- Academic research and citations
Prohibited uses
- Implying Tokyofishmarket endorsement of your product or service
- Incorporating our brand into product names or service names
- Creating merchandise using our brand assets
- Modifying or distorting our logo or wordmark
- Using our brand in misleading, defamatory, or illegal contexts
- Associating our brand with adult content, gambling, or political campaigns
Third-party trademarks
We display third-party trademarks (anime studios, figure manufacturers, etc.) for identification purposes only. This does not imply endorsement. For brand-related legal inquiries: legal@tokyofishmarket.com
Content creators and affiliates
If you're a content creator covering collectibles and want access to brand assets or information, contact press@tokyofishmarket.com. We're happy to work with creators who share our passion.
Contact
press@tokyofishmarket.com — legal@tokyofishmarket.com — support@tokyofishmarket.com