f/Zenless Zone Zero

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Action RPG gacha game by HoYoverse. Launched July 2024. $34.5M monthly (Sept 2024). Urban fantasy setting in New Eridu city. Fast-paced character-action combat. 20+ playable Agents. Modern urban aesthetic distinct from other HoYoverse titles. Strong character design appeal. Early merchandise line emerging: figures, acrylic goods. Cross-platform (mobile, PC, PlayStation). TV/roguelike dungeon system. Regular character banners.