Brand Guidelines and Press Resources

Effective Date: March 27, 2026

These guidelines govern the use of the Tokyofishmarket name, logo, and brand assets by third parties, including press, media, partners, content creators, and community members. Our brand is a core part of our identity and must be represented accurately and consistently.

1. Brand Name

Our brand name is Tokyofishmarket — one word, no spaces, no capital letters mid-word. The correct forms are:

  • Correct: Tokyofishmarket, tokyofishmarket
  • Incorrect: Tokyo Fish Market, Tokyo fish market, TokyoFishMarket, TFM (in public-facing materials)

The abbreviation "TFM" may be used internally or in casual community conversation but should not appear in official press materials, partnerships, or co-branded content without prior approval.

2. Logo

The Tokyofishmarket logo is the primary visual representation of our brand. It is available in the following formats:

  • Primary wordmark:the full "tokyofishmarket" logotype in SVG format. This is our primary logo and the preferred version for all uses.
  • Variants: additional logo variants (icon mark, stacked versions, alternative colorways) are in development and will be made available here when finalized.

2.1 Logo Usage Rules

  • Always use the official logo files provided by Tokyofishmarket. Do not recreate, redraw, or approximate the logo.
  • Maintain a minimum clear space around the logo equal to the height of the letter "t" in the wordmark on all sides.
  • Do not alter the logo proportions, stretch, compress, rotate, or skew the logo.
  • Do not add effects to the logo such as drop shadows, gradients, outlines, glows, or 3D effects.
  • Do not place the logo on busy backgrounds that reduce legibility. Ensure sufficient contrast between the logo and its background.
  • Do not change the logo colors except for the approved variants. The logo supports light and dark mode through the use of currentColor.
  • Do not combine the logo with other logos, icons, words, or symbols in a way that implies a partnership or endorsement unless explicitly authorized.

2.2 Minimum Size

To ensure legibility, the logo should not be reproduced smaller than 120 pixels wide in digital formats or 30mm wide in print.

3. Color Palette

The Tokyofishmarket color palette is integral to our brand identity. Official brand colors and their usage will be documented here as our design system evolves. For current reference, the platform uses a variable-based theming system that supports both light and dark modes.

4. Press and Media Inquiries

We welcome inquiries from journalists, bloggers, content creators, and media outlets. For press-related requests, including:

  • Interview requests with the Tokyofishmarket team.
  • Coverage of Tokyofishmarket products, features, or events.
  • Requests for official brand assets and high-resolution logos.
  • Fact-checking or verification of information about Tokyofishmarket.
  • Partnership and sponsorship inquiries.

Contact us at: press@tokyofishmarket.com

We aim to respond to press inquiries within 2 business days. Please include your name, outlet or organization, deadline, and the nature of your request.

5. Brand Asset Downloads

Official brand assets will be made available for download below as they are finalized. Until then, please contact press@tokyofishmarket.com to request specific assets.

Planned asset packages:

  • Primary wordmark (SVG, PNG, light and dark variants).
  • Icon mark (square format for social profiles and favicons).
  • Stacked logo (for vertical layouts).
  • Banner and social media templates.
  • Co-branding templates for partners.

6. Permitted Uses

You may use the Tokyofishmarket name and logo without prior approval for:

  • Editorial coverage and news reporting about Tokyofishmarket.
  • Linking to tokyofishmarket.com in articles, blog posts, or social media.
  • Community-created content that clearly references Tokyofishmarket without implying official endorsement.
  • Academic or research purposes with proper attribution.

7. Prohibited Uses

The following uses of the Tokyofishmarket brand are strictly prohibited without prior written authorization:

  • Using the logo or brand name to imply endorsement, sponsorship, or affiliation with Tokyofishmarket.
  • Incorporating the logo or brand name into your own product name, service name, domain name, or social media handle.
  • Creating merchandise, products, or materials bearing the Tokyofishmarket logo or name.
  • Modifying, adapting, or creating derivative works from our brand assets.
  • Using the brand in any context that is misleading, defamatory, unlawful, or that could damage the reputation of Tokyofishmarket.
  • Using our brand assets in connection with adult content, gambling, political campaigns, or illegal activities.

8. Third-Party Trademarks

Tokyofishmarket sells products from numerous third-party brands, licensors, and franchises. All trademarks, logos, and intellectual property of third-party brands displayed on our platform remain the property of their respective owners. Our display of these marks is for identification and descriptive purposes only and does not imply any affiliation with or endorsement by the trademark owners.

If you represent a brand or licensor and have questions about how your trademarks are used on our platform, please contact us at legal@tokyofishmarket.com.

9. Content Creators and Affiliates

If you are a content creator, influencer, or affiliate who would like to feature Tokyofishmarket in your content, we encourage you to reach out. We may provide:

  • Official brand assets sized for your platform.
  • Product information and high-resolution product photos.
  • Quotes or background information for your content.

Contact: press@tokyofishmarket.com

10. Changes to These Guidelines

We may update these brand guidelines as our visual identity evolves. Changes will be posted on this page with an updated effective date. Previously distributed brand assets may be superseded — always verify that you are using the most current version.

11. Contact